|
Press Tips | Publications | Newsletters | Guest
Reviews | Stories
Welcome
to the Las Olas media resources. As the world's premiere
surf safaris for women, our relationship with the media
continues to be an important one. If you are affiliated
with the press, media sources or a freelance journalist
with proof of assignment, please contact us for a CD
with photos and text. If you would like to be added
to our media contact list to receive current information
on women's surfing and our quarterly email newsletter
Pipeline, please contact Bev Sanders at bev@surflasolas.com
or call 831-620-0470 for details.
With permission from our guests, we'll also provide
personal profiles and photos for your use.
Feel free to contact our marketing department for contemporary,
informative stories on the following topics worth exploring:
Las Olas, recognized as the world's premier
surf safari for women, is born from the understanding
that women attain confidence, health, friendship and
fun through enjoying sports together. Las Olas provides
an inclusive and supportive environment for all women
to learn surfing.
Las Olas founder, Bev Sanders, turns 50. A 25
year active sports industry veteran (co-founder of Avalanche
Snowboards) and advocate for women in sports talks about
what she plans to do when she grows up and why she wants
to make girls out of women. ~ Bev acts against the auto/oil
industry when her electric car she's been driving for
five years is recalled by the GM due to special interest
lobbying. For San Francisco Chronicle article and photo
of electric car contact bev@surflasolas.com ~ The life
of traveling surf instructors. ~ How and why women choose
to fearlessly move about our planet in search of waves.
The new surfing demographic: adult women. The
average age of the Las Olas guest is 35, but guests
range in ages from 13 to 70. The adult woman surfer
is maturing and challenging herself. ~ A woman leaves
surfing as a teen, then comes back to catch her first
wave in 30 years, and the compelling reason why she
does it. ~ A former Las Olas guest quits the corporate
life in favor of meaningful work helping her community
and doing the things she loves.
Girls Who Surf and Their Relationships
Mothers and daughters find a new way to connect through
surfing together. Generations of daughters, moms and
grandmothers catching waves and seeing each other in
exciting, new roles. Ages have ranged from 13 to 60,
often bringing together generations. ~ How and why women
learn surfing better from other women, without the influence
of men.
What surfer girls see as cool is often
leading the mainstream trends ~ How the "I made this from
something I already had" style and recycled
chic is driving trends for personal and working digs.
~ How surfing connects us with a simpler lifestyle.
How women help temper the once violent and territorial
vibe at local line-ups. ~ An industry that once touted
females as merely an accessory to the surfboard now
find the female market the fastest growing segment of
the sport.
How the process of empowerment, through the
connection with surfing, further enables women to speak
up on behalf of their families, communities, and the
health of our planet. ~ What surfers should fear more
than sharks. ~ The importance of sun protection.
back to top
|
